A Microsite, as the name indicates, is a smallest expression of a website.

It can be an ideal solution to a wide range of problems: From advertising a single product orbiting around the main website, to complement a marketing campaign using a simple but yet powerful call-to-action button, showing a single piece of information in a clear and direct way, etc.

Such website is usually built using a single page and it is static.

A Landing Page is the marketing term that defines the website where the user lands when clicking over a banner, advertisement or search engine result link.

Such a page uses as few and specific information as possible and has to be designed to keep the attention of the user and to direct the interest directly to a product or to a call-to-action button, such as a newsletter subscription, a product tryout or a download.

It exists a whole science around the concept of Landing Page, most of it designed to place and organize the information in order to be as efficient as possible.

A Portfolio is designed to carry, organize and show your work to the world.

Either if you are an artist, a photographer, an architect or a graphic designer, an online portfolio is the perfect way to show to potential customers your work and achievements.

When it comes to it’s design, the portfolio can be structured in many different ways, but they all normally have something in common: The clarity and usability to make the user enjoy the visit, a Content Management System installed in the back-end to allow you to modify, restructure and add content, and a direct and easy formular to make it easy to the potential customers to contact with you.

With the recent rise of the Social Media and the use of Internet as a corporate tool, the Corporate Weblog is the ultimate product to stretch the reach and productivity of your company.

Such weblogs can be used in two different but often complementary ways.

The internal corporate weblog is used by the members of the company to exchange knowledge, create a free discussion on internal issues, encourage creativity and employee participation and to maintain an open communication between the various layers of your organization.

On the other hand, either a single or a network of external corporate weblogs in conjunction with the main company website can be the perfect tool to spread the word about your products and services, to create an open forum where to receive direct feedback from your customers via the comments on your articles and last but not least, to be used as a SEO tool.

A weblog used intelligently, containing compelling content to rank your website in a higher position in the search engines is, at the end, the best way get your product and your company to the largest amount people.

CMS stands for Content Management System. Such systems are used, as it’s name indicates, to publish and manage the information contained in a website.

In the past few years the CMS have attracted a huge interest due to it’s simplicity and usability, and nowadays they are installed in a great share of the websites that everybody uses every day.

It also has to be said that not all the CMS are intented to serve for the same type of projects, being some of them more focused on weblog-type websites, while others are designed to held portfolios, magazines, etc. The one thing that they all have in common, is the independence that the user gains when he or she learns how to use the system. From that point, there’s no further need to call the programmer to resolve simple tasks as content modification or the posting of new information on the site, which translates in a consequent spare of money.

Don’t hesitate to share with us your ideas, we can for sure find the right CMS for your project.

Every single website on the Internet has two things in common with pretty much all the other websites: It lays in a folder provided by a Hosting service and uses a Domain name that points to it.

In KeimStudio we can manage the hosting and domain of your website for you, finding the best provider to cover all your needs and always keeping the cost down to the minimum.

If you already have a website but don’t find the time or the appropriated people to keep it up and running and properly updated, we can definitely help you.

Just let us know your specific needs and requirements and we will get right to work!

Maybe you already have a logo and a website, but maybe even the best sites need a good improvement on the appearance and on the functionality after some years, to adapt them to the current times.

If this is your case, don’t hesitate to send us your site and your doubts or ideas!

We have the best skills to bring your website back to life, either upgrading it’s structure, it’s appearance or both.

The strategies involved in on-page web page optimization are widely known, and are no great mystery to anyone with a basic understanding of website marketing. However, it is quite important to seek professional advice before using on-page optimization techniques that sometimes need to be carried out retrospectively after a website has already been built.

Basically, the On-Page SEO is related to:

Keywords: It is critical to define which keywords are people using to find our website. A keyword research is the first step in order to discover which are the most suitable keywords in order to optimize the page.

Meta tags: The Meta tags help the search engines to know what a page is about. Optimizing meta tags involves choosing the perfect title and meta description for each one of our pages.

URL structure: A simple and clear URL structure is a powerful tool that can help search engines read our content. Using selected keywords can also help us achieving better ranking positions.

Content: Ensuring interesting and engaging content is one of the most important aspects of On-Page optimization. Among the hundreds of criteria that search engines use to rank web pages, keyword depth, user time on site and content relevance are just a few of those that are influenced by the quality of your web content.

Site Map: The Site Map help the so known search engine ‘robots’ to navigate through your site and discover what each of your pages is about.

Off-page optimizations simply means to have links pointing to our pages in a nice and effective way. As many back-links has the page which point to us itself, the better will it be considered by the search engines, which will rank i as a truthful site.
When we talk about Off-Page Optimization, we are talking about:

Links: As mentioned, increasing the number of reputable sites that link to our site will increase our truthfulness.

Article submissions: Submitting articles to reputable hosting websites is a good way to spread the word about your business and its area of expertise, and it is another way of introducing crucial inbound links.

Blogging: The ultimate goal is to create fresh content that to attract the user to your site, and, at the same time, to try to establish a close relationship between you and the blogger community.

Directory submissions: By having your website listed in as many of the online directories as possible, you stand a greatest chance of being found in business directory searches, and once again, these are additional source of back links.

Google AdWords is the Google system of sponsored advertisement, which is used nowadays for a huge number of companies all around the world.

The Ads that the user receive are directly related to what was typed in the search query. Google charges a fee of each campaign depending on the clicks that every Ad receive or the number of times that it has been showed. AdWords is not only present in Google searches but also in the sites sponsored by AdSense and Gmail.

If your corporate website is not getting as much attention as desired, to create a network of weblogs arround it to generate content pointing to your business may be a very good idea.

Combining SEO, marketing and web design, in KeimStudio we can help you develop an strategy as well as to construct such network specifically designing it for your need and means.

Once a product is launched, it is basic to control the statistics of it, the origin of the visitors, the number of pageviews, the grow, keywords used in the search engines, etc.

Such data can help you adapt your product to the needs and interests of your visitors and customers, as well as to give you a better insight of the reach of your strategy and CRM (Customer relationship management).

If you know the terms but you don’t have a clear idea of where to begin or how to properly adapt to the new tools and options, our knowledge can help you design your own marketing strategy.

In the blogging world and more concretely, in the corporate blogging world, there’s weblogs, and weblogs. The best marketing strategy can be totally useless if your content is poorly written and if the basic rules of SEO applied to blogging are ignored.

If you have already the team and the weblogs, we offer you a two hours Masterclass on SEO focused in Blogging. You could be amazed about the reach that can have a little change on your blogging routine, only by learning a few tricks and followig a few rules.